PRINCIPAL ASSET MANAGEMENT

801 Grand Ave
Des Moines, Iowa 50392-0001
Tel: 800-533-1390

About PRINCIPAL ASSET MANAGEMENT

PRINCIPAL ASSET MANAGEMENT, formally registered with the SEC as PRINCIPAL ASSET MANAGEMENT. The firm was established in 10/26/1998. They have over 24 offices throughout the country.

PRINCIPAL ASSET MANAGEMENT is a Des Moines, Iowa based Financial Planning firm with nearly $279,108,496,692 assets under management, offering retirement planning & investment advisory services to 13656 clients. The firm is staffed with 1925 experienced financial planners.

Firm Information

SEC Current Status	Approved
Firm CRD#	109002
SEC#	801-55959
Assets Managed by Firm	$279,108,496,692
No. of Clients	13656
No. of Advisors	1925

Fee Structure

A Percentage of AUM
Fixed Fees
Performance Based
Other(CHARGE ON A COST ALLOCATION BASIS TO PRINCIPAL LIFE)

Advisory Services Provided

Portfolio Management for Individuals
Portfolio Management for Investment
Portfolio Management for pooled Investment
Portfolio Management for Business
Selection of Other Advisors
Educational Seminars/ Workshops

Firm Client Information

	No. of Clients	AUM
Firm Total	13656	$279,108,496,692
Individuals (other than high net worth individuals)	5662	$1,480,616,141
High net worth individuals	336	$761,417,934
Pension and profit sharing plans	3457	$19,000,532,258
Charitable organizations	500	$1,006,661,033
Corporations or other businesses	1225	$4,520,748,691

Inquire with PRINCIPAL ASSET MANAGEMENT

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PRINCIPAL REAL ESTATE 801 Grand Ave Des Moines, IA, 50392-0001	$93,670,595,774	1522	484
AEGON ASSET MANAGEMENT US 6300 C Street Sw Cedar Rapids, IA, 52499-5338	$87,349,594,698	210	289
CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC. 1776 Pleasant Plain Rd. Fairfield, IA, 52556-8757	$82,427,818,654	461370	3352
PRINCIPAL SECURITIES, INC. 711 High Street Des Moines, IA, 50392	$9,416,854,861	46075	1430
SAMMONS FINANCIAL GROUP ASSET MANAGEMENT, LLC 8300 Mills Civic Parkway West Des Moines, IA, 50266	$6,512,036,820	7	15

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