ROBERT W. BAIRD & CO. INCORPORATED

777 E. Wisconsin Avenue
Milwaukee, Wisconsin 53202-5391
Tel: 414-765-3500

About ROBERT W. BAIRD & CO. INCORPORATED

ROBERT W BAIRD & CO INCORPORATED, formally registered with the SEC as ROBERT W BAIRD & CO INCORPORATED. The firm was established in 07/14/1971. They have over 180 offices throughout the country.

ROBERT W. BAIRD & CO. INCORPORATED is a Milwaukee, Wisconsin based Financial Planning firm with nearly $287,514,955,453 assets under management, offering retirement planning & investment advisory services to 331500 clients. The firm is staffed with 4069 experienced financial planners.

Firm Information

SEC Current Status	Approved
Firm CRD#	8158
SEC#	801-7571
Assets Managed by Firm	$287,514,955,453
No. of Clients	331500
No. of Advisors	4069

Fee Structure

A percentage of AUM
Hourly charges
Fixed fees
Commission Based
Performance Based
Other (HARD DOLLAR PAYMENTS FOR RESEARCH)

Advisory Services Provided

Financial planning services
Portfolio management for individuals and/or small businesses
Portfolio management for investment companies
Portfolio management for pooled investment vehicles
Portfolio management for businesses or institutional clients
Pesnsion consulting services
Selection for other advisors
Publication of periodicals and newsletters
Education seminars/workshops
Other (SEE SCHEDULE D)

Firm Client Information

	No. of Clients	AUM
Firm Total	331500	$287,514,955,453
Individuals (other than high net worth individuals)	149378	$32,490,829,719
High net worth individuals	60342	$95,134,275,200
Pension and profit sharing plans	1710	$10,705,940,592
Charitable organizations	1333	$5,923,343,446
Other investment advisers	195	$536,887,699
Corporations or other businesses	1565	$15,938,880,131

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NORTHWESTERN MUTUAL INVESTMENT MANAGEMENT COMPANY, LLC 720 East Wisconsin Avenue Milwaukee, WI, 53202-4797	$281,345,911,200	25	260
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MASON STREET ADVISORS, LLC 720 East Wisconsin Avenue Milwaukee, WI, 53202-4797	$28,558,864,166	31	14
FIDUCIARY MANAGEMENT, INC. 790 N. Water Street, Suite 2100 Milwaukee, WI, 53202	$14,936,427,714	769	26

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