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VERIFIEDBrent Rupnow
Via Luce Capital Corporation
3090 Bristol St
4th Floor
Costa Mesa, CA 92626
949-691-1498
About Via Luce Capital Corporation
At Via Luce Capital, we believe clarity and confidence should define your financial future. That's why we take a different approach-one that blends cutting-edge data analysis with personalized, thoughtful strategy. Our process is built on a foundation of quantitative research, dynamic portfolio management, and risk-aware decision-making. We don't rely on guesswork or outdated models. Instead, we leverage time-tested investment methodologies, forward-looking analytics, and a disciplined process to help you navigate complex markets with confidence.
See Disclosures
General Information
Firm Start Year
CRD#
5503427
Firm CRD#
6413
Insurance License#
0G22443
Name of Broker/Dealer
LPL FINANCIAL LLC
States Licensed in
AZ, CA, CO, DC, FL, MN, NV, NM, NC, OR, TN, TX, UT, WI
Years of Experience in Financial Services
28
Number of Years with Current Firm
1
Work Experience
Wealth Advisor | Via Luce Capital / LPL Financial
Costa Mesa, CA | February 2025 - Present
Brent founded Via Luce Capital to deliver deeply personalized, data-driven financial guidance for families, professionals, and business owners. Partnering with LPL Financial for research and regulatory support, he focuses on helping clients make confident decisions through disciplined investment management, proactive tax planning, and comprehensive wealth design. His approach blends evidence-based strategy with a high-touch client experience rooted in clarity and trust.
Financial Advisor / Business Financial Advisor | Ameriprise Financial Services, LLC
Irvine, CA | September 2015 - February 2025
At Ameriprise, Brent specialized in guiding business owners through growth and transition planning using the Value Acceleration Methodology®. His holistic process aligned personal, business, and financial goals to improve outcomes, whether clients were preparing for succession, sale, or long-term ownership.
Personal Financial Representative / CFP® | Allstate Financial Services, LLC
January 2012 - September 2015
Provided comprehensive financial guidance to individuals and families, focusing on investment education, risk management, and adapting financial plans to life's major changes.
Managing Member | GAK Investments, LLC
January 2009 - December 2011
Oversaw investment advisory operations as a Registered Investment Advisor, emphasizing transparent, client-first portfolio management.
Financial Advisor | UBS Financial Services, Inc.
January 2008 - December 2008
Delivered personalized wealth management strategies to private clients within a global financial institution.
Work with the following types of clients
Businesses, Individual Investors, Non-Profit Organizations
Advisory Services Provided
Financial Advice & Consulting, Investment Advice & Management, Insurance Products & Annuities, Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Financial Planning for Individuals, Financial Planning for Businesses, Education Funding and Planning
Services
Investment Types
Insurance, Annuities, Stocks, Bonds, Options & Futures, Mutual Funds, Exchange Traded Funds (ETFs), Alternative Investments
Can meet clients in the following ways
Our Offices, Video Conference, Phone, Our Office
Compliance
Registered Representative
Yes
Investment Advisor Representative
Yes
Acknowledged fiduciary
Yes
Compliance Disclosures in Last 5 years
I have a clean record
Criminal Disclosures in Last 5 years
I have a clean record
Qualifications & Membership
Certifications, Accreditations & Designations
CFP®, CLU®, ChFC®, APMA®, CEPA®
Securities Licenses
Series 66, Series 7
Insurance and Annuity Licenses
Life, Variable Annuity, Long Term Care, Variable Life, Annuity, Disability
Firm Information
Advisor's Number of Clients
193
Advisor's Number of Managed Clients
135
Advisor's Number of Planning Clients
123
Assets Managed by Advisor
98000000
Compensation and Fees
Fee Structure
Fee-Based
Minimum Portfolio Size for New Managed Accounts
100000
Compensation Methods
Flat Fee, Based on Assets, Commissions
Education
Bachelor of Architecture - Architecture
University of Southern California
09/01/1992 -05/01/1997
Disclosures
RetirementPlanning.net provides referrals to financial professionals. RetirementPlanning.net is not a current client of advisor or advisory services. Financial professionals pay cash compensation for these referrals, which creates the incentive for RetirementPlanning.net to make these referrals, resulting in a conflict of interest.
Disclaimer
WiserAdvisor provides referrals to financial professionals of LPL Financial, LLC (LPL). WiserAdvisor is not a current client of LPL for brokerage or advisory services. Financial professionals of LPL pay WiserAdvisor cash compensation for these referrals, which creates the incentive for WiserAdvisor to make these referrals, resulting in a conflict of interest.
LPL ADV 2A
https://www.lpl.com/content/dam/lpl-www/documents/disclosures/A58.pdf
Additional Detailed Disclosures
https://www.lpl.com/content/dam/edam/format/disclosure/wiseradvisor-lpl-detailed-disclosures.pdf